Fotograf Magazine

Lars Borges

The Mask of the Machine

The threshold data of the market rules the world. The media hypnosis calms the masses. The individual subject yields to their function. Each theory fails when confronted by five countertheories. Every proposition shipwrecks on a thousand alternatives. Television promises more than reality can claim. Emotion is smothered by information – an outward effect replaces meaning. Everything is cleanly and rapidly culled from the net and multiplied into a stream of data of powerlessness, easily formatted according to the framework of common applications, for the well being of our brand-name identity.

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