Fotograf Magazine

Veronika Čechmánková

Beloved Baking

Beloved Baking deliberates about our relationship with bread. It remains an integral part of our diet but no longer holds the same tangible and symbolic value it had in the past as modern Western diets have become more diverse. Exotic groceries are available at any time, yet our immune systems act up and sabotage the perceived plentifulness. Instead of being a basic aliment, bread has become a lifestyle object, activity and form of entertainment to be shared on social networks, asserting itself as part of our very own personal representation repertoire.

Veronika Čechmánková is completing her MA at the Film and Television Faculty of the Academy of Performing Arts in Prague in Štěpánka Šimlová’s Intermedia studio. Her work focuses on the changes of symbols and traditions over time, their transformations and possible meanings for the present. She selects visual and cultural elements from the past and explores their validity and the possibilities they play out in the current context.