Fotograf Magazine

#14 commerce

Commerce is a theme that has undergone marked development both in the field of gallery photography (photographs as a collector commodity) and also mainly in that of commissioned photography, tied mainly to the production of product catalogues, design of architecture and to advertisement and fashion.  In both latter cases the certain controversy of this theme is much stronger/more marked.  Advertisement, or fashion is according to some, who under their breath disdain their commercial colleagues, a „perfumed carcass“ (as Oliviero Toscani called it) and for others it is, to the contrary, „a true art, speaking to the broad masses.“  In this issue of Fotograf we would like to contribute to the discussion of where commercial liability and creativity begin and end, and how the fields of fine art and applied photography can influence, or be tolerated by, certain creative artists.

#14 Commerce — Portfolios

Daniel Stier

There is no intelligence where there is no change and no need of change. Only those animals partake of intelligence that have to meet a huge variety of needs and dangers.

H…

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#14 Commerce — Portfolios

Fred Kramer

Fred Kramer has held a place in the field of fashion photography of the 1950s and 1960s similar to that of Jindřich Brok, a year his senior and also a graduate of glass photography studies at the State Graphics School in Prague…

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#14 Commerce — Portfolios

Nadav Kander

The moment of looking at a photograph is an act of infiltrating the artist’s presence, to the environment and thoughts, which are tied to a personal world. Besides these aspects photography is a non-handicraft, serially reproducable medium, as well as industrial design…

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#14 Commerce — Portfolios

Philippe Jarrigeon

Photographer, Philippe Jarrigeon, developed his own strategy for shooting fashion photography without people. At last, no production problems due to the human factor, no exhausting selection processes and no long hours spent ordering people around and producing, explaining one’s vision…

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#14 Commerce — Portfolios

Tono Stano

If there’s something that characterises contemporary photography, it’s the intersection and crossing borders of narrowly-defined genres and also the evening out the surfaces of so-called high and low art…

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