Fotograf Magazine

Look at This Macedonian

Book of Veles by Jonas Bendiksen

The Book of Veles has not only become a phenomenon in the world of photobooks, which it took by storm – it has even broken into the mainstream, thus contributing to the debate about the current nature of photography. This project, taking place in the provincial town of Veles in North Macedonia, is, of course, “fake”. Jonas Bendiksen avoids boring us with his challenge to the “truth contained in photography” as many artists have done before him – instead, he transplants manipulation onto a new level. As a photographer for the Magnum agency, Bendiksen pledged to protect the purity of the medium and the relation between the image or the narrative depicted and reality. But how is a photographer to depict a world based on fake news? How can one trustworthily report on the forms of manipulation and misinformation about the state of the world?

 

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NORTH MACEDONIA. 2020. Veles. Mannequinn in a shop window. The small Macedonian town of Veles (population ca 50 000) placed itself on the world map during the US elections in 2016, when it became an epicentre for the production of fake news. Looking for a way to make money, local youth created hundreds of “news” websites that emulated American political news portals, with names such as NYTimesPolitics.com, Trump365.com, USAnewsflash.com. These were spread to millions through Facebook and Twitter, and while the local youth made good money from the resulting Google ad revenues, they could also have inadvertently have had an impact on the election of Donal Trump. Facebook and Twitter changed their algorithms to shut down such activities, but several of the Veles operators were found to have been active in the 2020 Trump vs Biden election as well.
NORTH MACEDONIA. 2020. Veles. Abandonded foundations for a highway bridge outside the town of Veles. The small Macedonian town of Veles (population ca 50 000) placed itself on the world map during the US elections in 2016, when it became an epicentre for the production of fake news. Looking for a way to make money, local youth created hundreds of “news” websites that emulated American political news portals, with names such as NYTimesPolitics.com, Trump365.com, USAnewsflash.com. These were spread to millions through Facebook and Twitter, and while the local youth made good money from the resulting Google ad revenues, they could also have inadvertently have had an impact on the election of Donal Trump. Facebook and Twitter changed their algorithms to shut down such activities, but several of the Veles operators were found to have been active in the 2020 Trump vs Biden election as well.

#41 postdigital photography

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