Fotograf Magazine

Photography Off the Scale: Technologies and Theories of the Mass Image

Vojtěch Märc

It hasn’t been that long since theorists attempted to define “the expanded field of photography”. In Photography Off the Scale: Technologies and Theories of the Mass Image, a book published last year, photography goes from the expanded field straight “off scale”. If the theories of the expanded field situated photography into the framework of the autonomous developmental logic of art, the present publication inserts contemporary photographic processes in the much broader framework of media ecology. Within it, photographs show themselves as interfaces of vast “infrastructures, operations, apparatuses, and aesthetic questions and scales”.

 

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#41 postdigital photography

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